Ebook Marketing Warfare By Al Ries, Jack Trout

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Marketing Warfare By Al Ries, Jack Trout

Ebook Marketing Warfare By Al Ries, Jack Trout

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Sales Rank: #62733 in Books
Color: Multicolor
Published on: 1997-11-22
Original language: English
Number of items: 1
Dimensions: 8.00" h x .63" w x 5.50" l, .60 pounds
Binding: Paperback
224 pages

From the Back Cover

You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare:

"By far the most valuable and exiting business book to come along in years."Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA Today

About the Author

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

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