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Fundamentals of Advertising By John Wilmshurst, Adrian Mackay

Download Ebook Fundamentals of Advertising By John Wilmshurst, Adrian Mackay

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Sales Rank: #4984568 in Books
Brand: Brand: Taylor n Francis
Published on: 1999-09-13
Released on: 1999-09-01
Original language: English
Number of items: 1
Dimensions: 8.98" h x .96" w x 6.14" l, 1.36 pounds
Binding: Paperback
384 pages

Features

Used Book in Good Condition

Review
`More than adequately covers the subject... References are very thoughtful.. I particularly like the way in which the author positions research in the book...
a most effective addition to any student bookcase.' QRM

About the Author
Currently freelance consultant and visiting lecturer on post-graduate programmes University of Greenwich. Extensive international consultancy and lecturing experience - in Europe, Africa, South America and the Far East. Author of the best-selling The Fundamentals and Practice of Marketing, The Fundamentals of Advertising and Below the Line Promition. Currently lecturing on MA Marketing and DMS programmes for the University of Greenwich.

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